As I am thinking big for Caliloko, I know that pursuit for Quality will be the only way to create a meaningful brand for our athletes—Quality of the design, quality of the production, and ultimately, Quality of the consumer experience. Relentless commitment to quality will allow me to create differentiation and sustainability for Caliloko, in the world of technical and fashion sportswear.
Creating a soft, comfortable, beautiful looking fabric is my goal, on top of offering the proper level of compression on the right muscle groups. Therefore, I chose seamless technology to create a high quality knitted fabric that athletes will love to wear during and after their intense activities. By using the technologically advanced yarns, we […]
After testing many compression products during competitions, long runs, post workouts, while sleeping after a race or even when we travelled long distances, we realized that the concept of compression truly helped us recover much faster, reduce soreness and prevent injuries. The sports compression clothing has been influenced by surgeons who make their patients wear compression socks after surgery […]
Doing everything doesn’t mean being alone. This is why I surrounded myself with advisors willing to generously give me some of their precious time. We discuss ideas and main directions for the brand. They help me make sound decisions and keep me in check. These important partners are keen to offer their perspective, without the […]
I come from a very competitive family, and I have always been passionate for fitness and performance. My husband is the same. He trains hard for his Ironman competitions and other triathlons. Today our sons share our values and drive. As a family of amateur athletes, we are interested in wearing the proper performance clothing to meet […]
My sister Marie-Eve, a mountain bike athlete, runner, snowboarder and former gymnast, has become one of the faces of Caliloko. We did a few photoshoot sessions over the past 12 months. One of which was during Spring of 2017 with photographer Christopher Cornish while Marie-Eve was running, jumping and stretching on the beach. I had […]
Creating the Caliloko name for my brand was like a brain puzzle. It had to be the perfect fit with the brand’s personality that I envisioned: energetic, passionate, positive, sophisticated. Over the years, we have often used the term “Califamily” as our family’s nickname, expressing our romantic bond with California. We lived in the Golden […]
Who said that creating a business was easy? It represents many challenges especially in the context of a very competitive industry such as sportswear and fashion. The foundation of a new brand is important. As the founder, I ought to be ready to do everything, especially during the first years. A year ago, I started […]