The celebration of new luxurious compression technology Our Launch Party & Fashion Show at the Seagate Yacht Club in Delray Beach was this week. Fun, entertaining and classy, just like the brand aspires to be. Over 10 models walked the red carpet, Acroyoga performers and Bachata dancers entertained our 50 guests. Guest-speakers, Dr. Levens and […]
I had an amazing feeling last Friday when I received the products of the brand I’ve designed, created and developed for so many months now. Even more so, when the website went online yesterday. It marked the day when I would finally start to bring my products to consumers. They would witness firsthand the birth […]
Sweet, sweet, sweet! We are printing now. Our packaging emulates the premium, high quality feel of our fabrics and designs. Knowing that packaging is the physical expression of a brand, we had to put a lot of thoughts into it. From design to production, we carefully created a box that would delight our consumers and […]
It is really exciting for me to realize that almost two years of work is coming to fruition. Caliloko is currently in production in Portugal. Our fabrics are developed with the perfect combination of high quality yarns and knitted with seamless technology. Relying on decades of European craftsmanship, our products are unique and meticulously hand finished.
As I am thinking big for Caliloko, I know that pursuit for Quality will be the only way to create a meaningful brand for our athletes—Quality of the design, quality of the production, and ultimately, Quality of the consumer experience. Relentless commitment to quality will allow me to create differentiation and sustainability for Caliloko, in the world of technical and fashion sportswear.
Creating a soft, comfortable, beautiful looking fabric is my goal, on top of offering the proper level of compression on the right muscle groups. Therefore, I chose seamless technology to create a high quality knitted fabric that athletes will love to wear during and after their intense activities. By using the technologically advanced yarns, we […]
After testing many compression products during competitions, long runs, post workouts, while sleeping after a race or even when we travelled long distances, we realized that the concept of compression truly helped us recover much faster, reduce soreness and prevent injuries. The sports compression clothing has been influenced by surgeons who make their patients wear compression socks after surgery […]
I come from a very competitive family, and I have always been passionate for fitness and performance. My husband is the same. He trains hard for his Ironman competitions and other triathlons. Today our sons share our values and drive. As a family of amateur athletes, we are interested in wearing the proper performance clothing to meet […]
My sister Marie-Eve, a mountain bike athlete, runner, snowboarder and former gymnast, has become one of the faces of Caliloko. We did a few photoshoot sessions over the past 12 months. One of which was during Spring of 2017 with photographer Christopher Cornish while Marie-Eve was running, jumping and stretching on the beach. I had […]
Creating the Caliloko name for my brand was like a brain puzzle. It had to be the perfect fit with the brand’s personality that I envisioned: energetic, passionate, positive, sophisticated. Over the years, we have often used the term “Califamily” as our family’s nickname, expressing our romantic bond with California. We lived in the Golden […]