Who said that creating a business was easy? It represents many challenges especially in the context of a very competitive industry such as sportswear and fashion. 

The foundation of a new brand is important. As the founder, I ought to be ready to do everything, especially during the first years. 

A year ago, I started this venture by truly owning each step; design, accounting, go to market strategy and implementation. Every day, I carefully execute my plan with the greatest attention to detail.